Fourteen Lansing-area Rite Aid locations now offer local
flagship beers from brewery in the heart of the Stadium District
PHILADELPHIA – Rite Aid Corporation (OTC: RADCQ)
today announced an exciting new collaboration with Lansing Brewing Company,
bringing a taste of local craft brews to its Lansing-area stores. Effective
immediately, Rite Aid customers can now conveniently pick up two distinct and
flavorful beer offerings from Lansing Brewing Company at select Lansing-area
Rite Aid stores.
Lansing Brewing Company is
renowned for its great beer, delicious food and incredible experience in the
heart of Lansing’s Stadium District. By partnering with Rite Aid, the brewery
is expanding its reach and making its exceptional beers more accessible to the
community. Rite Aid continues to prioritize its investment in the Lansing
community by engaging in local partnerships, supporting regional businesses,
and offering customers unique and diverse options.
The two Lansing Brewing Company
beer varieties now available at select Lansing-area Rite Aid stores include:
- Amber Cream Ale – A modern remake of the
original LBC flagship beer from 1898, Amber Cream is a beautiful blend of two
classic beer styles. Subtle notes of malty caramel sweetness coupled with a
creamy body make this beer light, refreshing, and truly easy to drink and appealing
to beer drinkers across the spectrum.
- Northern Escape IPA – Waves of citrus and pine
dominate the nose with a hint of malt character. A subtle sweet biscuit/bready
quality harmonizes with the bright hop flavors and a slightly dry finish.
A third variety, Sitting Lakeside,
will be offered starting in February. Sitting Lakeside is Lansing Brewing
Company’s new flagship lager and is the perfect accompaniment to any occasion.
Light, crisp, and refreshing enough for the warm summer days, but with enough
malt character and a subtle sweetness that is welcome on the coldest winter
days, Sitting Lakeside is the perfect “go-to” lager.
"We are excited to bring
Lansing Brewing Company’s local favorites to our shelves," said Alessandra
Mian, Division Vice President at Rite Aid. "This partnership aligns with
our commitment to offering a diverse and high-quality selection to our
customers at the convenience they expect. We believe these unique and flavorful
brews will resonate with our community and enhance the overall shopping
experience."
“We are proud to partner with Rite
Aid and share our passion for craft brewing with a broader audience," said
Chris Ward, Head Brewer of Lansing Brewing Company. "It's an exciting
opportunity for Lansing Brewing Company to reach more beer enthusiasts in the
Lansing area in a setting that’s convenient to them.”
Lansing Brewing Company beers will
be offered in a six-pack of 12-ounce cans. Customers should also be on the
lookout for other Michigan local favorite brands in stores, including Vernor’s Ginger
Ale, Better Made chips and Melting Moments ice cream sandwiches.
Alcohol available at select Rite
Aid locations; please drink responsibly.
About Rite Aid Corporation
Rite Aid is a full-service pharmacy committed to improving health outcomes. Rite Aid is defining the modern pharmacy by meeting customer needs with a wide range of solutions that offer convenience, including retail and delivery pharmacy, as well as services offered through our wholly owned subsidiaries, Elixir, Bartell Drugs and Health Dialog. Elixir, Rite Aid’s pharmacy benefits and services company, consists of accredited mail and specialty pharmacies, prescription discount programs and an industry leading adjudication platform to offer superior member experience and cost savings. Health Dialog provides healthcare coaching and disease management services via live online and phone health services. Regional chain Bartell Drugs has supported the health and wellness needs in the Seattle area for more than 130 years. Rite Aid employs nearly 6,000 pharmacists and operates more than 1,900 retail pharmacy locations across 16 states. For more information, visit www.riteaid.com.
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MEDIA:
Catherine Carter
Rite Aid
717-975-5718
press@riteaid.com